Archive for May, 2011

Galas Galore!

May 18, 2011 - 5:06 am 4 Comments

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As the May issue of Newport Life Magazine confirms, event season is rapidly approaching. As I studied the enclosed 2011 Gala Social Calendar, I noted 23 summer galas, nine of which are occurring in the month of July alone. Social butterflies all over Newport County will be marking their calendars and solidifying their party plans – choosing one cause over another, or perhaps making the bold move to party hop. It will undoubtedly be an exciting season.

Newport’s galas are generally philanthropic in nature. From the Preservation Society of Newport County to Child & Family to the Norman Bird Sanctuary, non-profit organizations know that the best way to gain support is to host a fundraiser to remember at one of Newport’s many fine venues.

This season, themes will play a large role in setting the tone of each event. Some of our favorites include a “Black and White Party” and “Treasured Island.” Going international is also a well-loved theme this year with three balls incorporating elements from Japanese, Chilean, and British culture. London Calling, anyone?

Screen shot 2011-05-18 at 7.56.09 AMUpcoming galas are also doing their best to create unique, once-in-a-lifetime experiences – in other words, being more than just your typical fundraiser or ball. Fashion shows, outrageous floral displays, art exhibits, and jazz performances are a few examples of integrated elements that lend a touch of pizzazz…and make that ticket price well worth it.

One event you absolutely cannot miss this season? Ophelia’s Wardrobe, benefitting Child & Family’s Ophelia Programs. Featuring the StyleWeek Providence Runway Show of up and coming designers, an auction of iconic heiress Doris Duke’s finery, and racks of beautiful donated clothing for sale, Ophelia’s Wardrobe is a goldmine for the fashion enthusiast and vintage lover. Plus all the proceeds go towards a great cause – supporting teenage girls during those rough high school years. The event takes place June 10 at gorgeous Ochre Court Mansion. Hope to see you there! You’ll find the Spada ladies lingering by the shoe section.

Blogging For Businesses

May 11, 2011 - 2:32 pm 5 Comments

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It’s impossible to miss all of the blogging occurring in our contemporary society. Whether you’re looking at a big company or a small start up, blogging has simply exploded, becoming a huge phenomenon as the essential business tool. Why, you may ask? Stripped down to the core, it’s a way to set businesses apart from their competition.

According to an article by Small Business Trends, consistent blogging allows businesses to “build credibility with potential customers, promote their own authority, create news around their brand, and woo the search engines.” Blogging is undoubtedly a cost-effective solution allowing you to kill many birds with one stone, so to speak.

But that does not mean you can go in blind. Most companies adopt a certain approach when it comes to blogging, creating a cohesive, unified front for site visitors to evaluate accordingly.

I’ve studied many blogs and from my observations, there are four dominant strategies employed when it comes to corporate blogging.

1. Promoting their business
2. Promoting their clients
3. Promoting their industry knowledge
4. Promoting their personality

Each has its own set of benefits, but it’s really up to the company in question to determine what’s most important to them. As far as Spada Media is concerned, personality trumps all others. Our blog, Spada’s Spotlight, is the ideal opportunity to showcase the things that excite and inspire us – a more informal avenue that complements our website yet goes one step further in sharing ourselves with you.

Royal Rebranding

May 7, 2011 - 11:40 am 7 Comments

Screen shot 2011-05-07 at 2.39.18 PMOn April 29, it was impossible to escape the Royal Wedding. Whether you witnessed this historical event live at 6:00am or relied on the magnitude of recaps to keep you well informed, William and Kate, or the Duke and Duchess of Cambridge as they’re now formally known, were all anyone could talk about.

In this day and age, it’s hard for us to relate to the monarchy, an institution that seems so far removed from life as we know it. Better yet, the monarchy reminds us of the historical lessons learned in school or fairy tales where the prince and his princess live happily ever after. For Americans especially, monarchical rule was an institution of the past, boldly abolished in 1776 with our Declaration of Independence. We’ve moved on without looking back; but sometimes we forget that across the Atlantic, that traditional form of leadership still exists.

And it does. Last Friday we got a glimpse into the sheer grandeur of what the monarchy embodies. It’s not like visiting Versailles or the Tower of London where everything’s stagnant and behind glass. 200-year-old breastplates that took many hours each of polishing were on display right in front of our very eyes – and on soldiers no less. Prince Charles and Camilla traveled in an Australian State Coach, which we’d normally figure would be collecting dust in a museum. Westminster Abbey and Buckingham Palace were brought to life with hordes of supportive Brits, cheering jovially for the union of two beautiful young people – the future of the monarchy. No, the monarchy was very real that day for everyone across the globe.

As Americans, we can’t help but react to the concept of a monarchy in one of two ways; we either view it as outdated, a relic of the past, or we romanticize the very essence of it, generating this fantasy which has no bearing on reality. In many ways, these preconceived notions were corrected while watching the Royal Wedding. More than being merely accessible and imaginable for us (considering that those privileged to the inner-workings of the institution are very limited), the monarchy was revitalized. The royals seemed like real people, very much in love. Their demeanor was entirely relatable from Kate’s slightly nervous smile as she made her way down the aisle to Will’s whisper, “You’re beautiful” once she stood beside him at the alter. And Kate’s reaction, “Oh wow,” when she stepped out on the balcony and beheld the crowd of supporters? Exactly what we all would’ve done.

Despite the resplendent setting and décor, the overall feeling was very young and fresh – the hopeful endeavor of a new beginning marked by contemporary royals, especially Kate Middleton. On her special day, she was luminous in her simplicity and perhaps all the more loved for it. Instead of hiding behind a massive bouquet and a poufy creampuff of a dress (sorry, Diana!), Kate was herself – very down to earth and radiant as ever. Certainly a paradigm shift when it comes to the royals presenting themselves to their public.

William and Kate’s wedding was essentially a rebranding of the monarchy. It was the perfect occasion to showcase the traditional opulence of the institution, but with a twist – that twist being the young amorous royals who rejuvenated the affair. In many ways, it reminded us that the monarchy is not ingrained in the past but has a clear, positive future lying ahead. Through William and Kate, we begin to perceive the monarchy’s ability to relate to its people and embrace the changing times.

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