Loving Literal Logos

February 3, 2011 - 11:56 am 40 Comments

Logos: always the first step to branding and the one that takes the most thought to develop. And with good reason, since the logo acts as a company’s representative, expressing everything from its mission to its culture. This week, I’ve focused my thoughts on logo designs that are visually literal. In other words, they look like what they are. Here are a few of my favorites . . .

Simply There

The Spiced Pear, a restaurant located in The Chanler Hotel in Newport, RI, caters to a high-end crowd and offers an elegant take on New England dishes. The logo itself, a modern etching of a pear, is highlighted with colors pulled from the most vibrant and aromatic spices. It is visually simple to fit the modern elements of the chic restaurant and displays the company’s message right there in front of you – food that plays to your eyes and nose as well as your taste buds.

The Spiced Pear

As Literal As It Gets

Target (or Tar-gée as we devoted shoppers call it) is yet another owner of the literal logo. Not only is this THE place to get any and all needs a household can muster up, but as everyone knows, you’re bound to walk out with some things you don’t need at all. With that being said, the red rings not only match the company name, but reinforce Target’s message better than Walmart, Kmart, or any of their fiercest competitors. This is the one stop you need to hit a bullseye and meet all your needs!


Quirky and Creative

In the Event Planning industry, creativity and extravagance are important capabilities to portray. A Boston firm, whose events for Expect Miracles (formerly known as Mutual Funds Against Cancer) I’ve attended, was not afraid to identify themselves with a name and logo that screams quirky, creative, and capable: Fancy Pants Event Planning. The logo, a funky pair of pants against a harlequin background pattern, speaks for itself and the patterns remind me of linens and drapes which are commonly used in most upscale events.

Fancy Pants _ Logo

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